Field of Study: Marketing and Market Communication

Degree: First-cycle studies, Bachelor’s degree)

Mode: Full-time

Specializations:

1. E-Business

2. E-Marketing

Guide for candidates
Go to RECRUITMENT
Visit the website of the Faculty of Humanities and Social Sciences at KANS for details

Step into the world of creative business by choosing the Marketing and Market Communication program. These unique, modern studies in the field of social sciences will equip you with the skills and knowledge necessary to succeed in the dynamic world of marketing.

What is Marketing and Market Communication?

It is a fascinating area of study that allows you to explore the secrets of effective management in today’s business world. This program combines social sciences, management, economics, and modern technologies, with a focus on the fast-paced marketing industry. Students learn how to shape a brand's image, attract customers, and develop innovative marketing strategies. This program responds to the challenges of the modern market, allowing graduates not only to understand the core concepts of marketing but also to use advanced tools for market communication.

What will you learn?

Studying Marketing and Market Communication is a journey through the world of business, during which you will gain versatile knowledge and skills. The program focuses on two key modules:

1. E-Business: this module will allow students to immerse themselves in the world of electronic business. You will learn how to establish and manage micro and small enterprises in both traditional and virtual environments. You will master market analysis, customer preference identification, and effective financial management in the online business world.

2. E-Marketing: this module focuses on shaping a company’s virtual offering, network-based cooperation, and marketing communication management. You will gain detailed knowledge of designing advertising campaigns, online customer service, and using e-marketing tools effectively.

Studying Marketing and Market Communication is not just about acquiring theoretical knowledge; it is also about gaining hands-on experience in real-world business environments through the use of the latest technologies and cooperation with the business environment.

Where can you work after graduation?

After graduation, a fascinating world of career paths will open before you. This is not just a diploma –  it is a key to many doors in various areas of business. Your skills will be valued in both small and large businesses, as well as in the service sector, manufacturing, trade, or local government units. In small and medium-sized enterprises, you will discover countless opportunities to create and implement marketing strategies. Your actions will dominate the local business scene, while corporate challenges will become your everyday reality. The service sector, including healthcare, gastronomy, and education, is actively seeking specialists who can attract customers and build a strong brand image. Retail, whether local or corporate, offers broad opportunities for marketing experts. Your work will influence sales growth and customer loyalty. Local government institutions are looking for professionals who can manage digital business presence effectively. And maybe you dream of your own company? We will equip you with the skills needed to launch your own business.

Start an exciting journey in the world of marketing by choosing a program that blends your passions with the challenges of modern business. With us, you’ll gain the knowledge and skills to face new challenges and drive innovation.

Go to RECRUITMENT